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GA4 attribution models

attribution models explained

Understanding GA4 Attribution Models through Creative Visualization

Unlock the secrets of user conversion paths with our illustrated guide to Google Analytics 4 Attribution Models. Discover how each model attributes conversion value, enhancing your digital marketing strategy.

First Click Attribution Model: Unravel the j

GA4 source explained

GA4 source explained

The first part of understanding the three types of sources is understanding the structure and relationship between the user, session, and event. In the following drawing, we can see the structure of user–>session[s]–>event[s] The source type filtering that can be found in GA4 is divided into 3 main types:1. First user source: self-explanatory.2. Session source: […]