Here is a visual representation of the first four attribution models in Google Analytics 4 (GA4),
- First Click Attribution Model: This image shows a spotlight illuminating the first step in a long staircase, symbolizing the focus on the initial point of interaction in the consumer journey.
- Last Click Attribution Model: The illustration features a finish line with a spotlight on the last hurdle, representing the emphasis on the final touchpoint before conversion.
- Last Non-Direct Click Attribution Model: This image depicts a complex maze with a highlighted path leading to the end but bypassing the final, direct route. It symbolizes the value assigned to the last indirect interaction.
- Last Paid Click Attribution Model: The graphic shows a sequence of billboards along a road, with the last billboard illuminated, signifying the importance of the final paid interaction in the conversion process.
Please note that this visualization covers the first four models. The remaining models, including Linear, Time Decay, U-shape, Markov Chains, Data-Driven Attribution, Post-View, and Predictive Attribution, can also be creatively depicted in a similar manner to enhance understanding.